The Stock Market Playbook · Free PSX Book

What you'll learn

Stop buying on tips. Start understanding companies.

The book starts with a samosa stall and ends with you reading real PSX companies' results and writing your own investment plan. No finance degree needed.

How PSX worksShares, brokers, CDC, NCCPL, opening an account safely, and spotting scams.

Reading a companyIncome statement, balance sheet and cash flow, explained with one simple example.

The ratios that matterP/E, ROE, margins, debt and dividends, and when each one can fool you.

Valuing a stockPrice versus value, margin of safety, and a step-by-step valuation.

Reading chartsCandlesticks, trends, support and resistance, indicators, and how to combine them with business analysis.

Building wealthPortfolios, compounding, mutual funds and ETFs in Pakistan, and the mistakes to avoid.

Inside the book

Twelve parts, one clear path

IUnderstanding the Stock Market
IIThinking Like a Business Owner
IIIMastering Financial Statements
IVFinancial Ratios and Calculations
VHow to Value a Stock
VIHow to Select Good Stocks
VIITechnical Analysis
VIIIPortfolio Construction
IXRisk and Investor Psychology
XReal-World Company Analysis
XIPractical Workbook
XIIThe Investor's Toolkit

Real PSX case studies

LUCKLucky Cement

A cyclical business with a conglomerate structure.

FFCFauji Fertilizer

Testing whether a big dividend is sustainable.

MEBLMeezan Bank

How to read and value a bank.

SYSSystems Limited

Growth in dollars, and what the rupee does to it.

Questions

Before you download

Is it really free?

Yes, completely. No payment, no card. Just enter your email and the download unlocks. If it helps you, share it with a friend who's curious about investing.

I know nothing about stocks. Is this for me?

Yes. Start with Parts I, II and III and the 30-day roadmap at the back. The later chapters on valuation and indicators go deeper; come back to them when you're ready.

Will it tell me which shares to buy?

No, and that's on purpose. It teaches you how to judge any company yourself. The case studies are teaching examples, not recommendations.

What do you do with my email?

I only use it to send you occasional finance tips and new free resources from @ayezahcoded. I never sell or share it, and you can ask to be removed any time.

Can I read it on my phone?

Yes. It's a 3.4 MB PDF that opens in any phone's PDF viewer, Google Drive or your browser.

Learn the stock market from zero.

Stop buying on tips. Start understanding companies.

Twelve parts, one clear path

Before you download

Your first step starts here.